EISTEE
TASTES FRESH
LOOKS GOOD

A Project about brands in the time of hyperinflation of clothing.

Free Project
2018

A Project about brands in the time of hyperinflation of clothing.

Free Project
2018

We are currently experiencing a hyperinflation of clothing. With it nearly every product coming from a brand, big or small. People are strongly influenced by the brands and let them guide their decision into buying new clothes, while most of the brands themselves have largely empty content and nothing to offer other than standard products. But due to good marketing and presentation of the content-free brand this concept still works.

With EISTEE (eng. ICE TEA) I want to point out the absurdity of it. By building up a realistic clothing brand, including a functional online shop, various collections, promotions and lookbook, this issue should be subliminally increased to ridiculousness. The brand and the descriptions of the products themselves are completely meaningless and all refer to the soft drink, which is in absolutely no relationship with the clothes.

WEBSITE LOADING ANIMATION